Those three years have been incredible. Despite our limited advertising budget, AbortionSafety.com had over 28,000 unique visitors! Most of them were abortion-minded women drawn to the site by our Google advertisements for abortion-related search terms. This has been a life-saving project.
And it's about to get even better.
We're handing over our baby to Online for Life, which will integrate AbortionSafety.com into its already extensive efforts to reach abortion-minded women online. We are very impressed by their commitment to measurable success; they are constantly tweaking their approach based on metrics. They have already saved 2,880 children, and those are just the ones that they know about!
The bottom line is that we are making this transition because it's what's best for unborn children. Nobody "owns" a pro-life project. There is no room for pride. It should be run by the organization that is best equipped.
We've found that it's just not realistic to expect SPL's volunteers to stay on top of the constant reports of malfeasance and negligence at abortion centers. Online for Life, with a full-time staff, is in a better position to keep the site up-to-date. It also has a much larger advertising budget, enabling it to reach more people in need. And although Online for Life was founded by Christians, it has experience with secular projects (such as the awesome Faces of Pro-Life) and has made a commitment to maintain AbortionSafety.com's secular character as well.
So what's next? Now that we've placed AbortionSafety.com in Online for Life's capable hands, we are focusing our attention on a brand new campaign! I can't tell you much about it now, except to say that it too is a woman-centered educational project. We expect it to launch in late May or early June. Stay tuned.